Team HARD. Racing today confirms a partnership with custom sportswear and clothing firm Harlequin Teamwear, another addition to the team’s ever-growing business hub.

Harlequin Teamwear will be the sole provider for Team HARD. Racing with all Official Teamwear for the 2020 BTCC Season.

The company will also be Team HARD. Racing’s Official Merchandise supplier in 2020, which means fans and sponsors alike will be able to get their hands on HARD. merchandise through Harlequin’s online store as well as their merchandise stalls at BTCC events across the UK.

Team HARD. Racing’s Managing Director, Tony Gilham, is delighted to be working with Harlequin Teamwear for 2020. “Liam (Barnett) approached us at the end of the 2019 season to discuss apparel options for the forthcoming season. Liam has noticed our growing brand reputation within the BTCC paddock, and we saw this as the next stage to allow our fans to be more involved with our team as Harlequin will be stocking official Team HARD. Racing BTCC Merchandise across their racetrack stalls and website.

Our team brand has really evolved over the last few years, as we become a staple within the BTCC paddock and with Harlequins team wear capabilities, it allows us to be a little more creative which we believe will be more appealing to our fans. I’m hoping that this deal will mean even more merchandise sales in 2020 as we look to turn the grid pink!”

Harlequin Teamwear, Liam Barnett, believes that partnering with Team HARD. Racing in 2020 is the perfect match for both sides. “We are delighted to become Team HARD’s Official Teamwear Supplier for the 2020 BTCC season. It’s really exciting for Harlequin Teamwear to be working with a team that has such a fantastic bond with their supporters both at race weekends and online, which symbolises everything we all love about the championship. We can’t wait to unveil the new eye-catching team wear to fans ahead of the new season!”

The Team HARD. Racing business hub continues to grow as we enter the 2020 race. Motorsport is the teams show and acts as an activation method for businesses from all industries to network and boost revenue. Harlequin Teamwear just the latest to confirm their participation in one of the fastest-growing business hubs in the United Kingdom. It’s an exciting time to be with the team.

With Harlequin Team wear currently revamping their website to bring the best user experience to BTCC fans, you can keep an eye on their social media accounts for merchandise release dates.