Team HARD. Racing is pleased to announce a continuation of its commercial partnership with Solley’s Kentish Ice Cream, who are also the South East’s largest independent producer of real dairy ice cream.
Guests in the team’s VIP hospitality area at selected British Touring Car Championship rounds will be able to get their hands on some Solley’s Ice Cream as the Kent-based firm has agreed to supply the team with a range of flavours for guests to enjoy on race day.
Solley’s Ice Cream Managing Director, Keith Morrison, commented, “We are delighted to once again be collaborating with Team HARD as sponsors for the 2023 season.
“To be able to support a Kent-based sporting team, and fellow family business, who are excelling in their field and producing such talent in our home county is an absolute pleasure and we are proud to be involved for 2023.”
Starting in 2022, the team has made a conscious effort to partner with local businesses in a push to reduce the team’s carbon footprint and support the county’s economy. Solley’s Kentish Ice Cream is the first to renew its partnership for the 2023 season following a successful year with us in 2022.
General Manager at Team HARD. Racing Gary Allen added, “In 2022, we made a concerted effort to collaborate with more nearby enterprises, and we’re thrilled to include Solley’s in our network once again for 2023. During my visit to their farm & ice cream parlour in Deal, Kent last year, I was struck by the expansive size of the site and impressed by their breadth of offerings beyond ice cream. Furthermore, their values and family-oriented approach strongly resonate with our team, making this partnership an ideal fit. As we embark on this season together, we’re excited to explore how we can expand our collaboration in 2023 and beyond and get more ice creams in hands.”