Team HARD. Racing today confirms a partnership with Sports Alive Ltd that has seen the team add another new partner to its business hub for 2020.

Sports Alive Ltd will have a presence on the #31 car of Jack Goff for the 2020 British Touring Car Championship season.

Sports Alive Ltd is an innovative insurance company that has been operating for over 18 years and offers many 20+ services including some of the following.

Sports Alive provides:

  • Motorsport Insurance (both on and off track)
  • General Insurance
  • Contractual Bonus Insurance
  • Half Time Promotions
  • Other Promotional Activity

The company experience comes from working with established firms such as Coca Cola and Mazda to provide excellent insurance cover for its customers.

Team HARD. Racing’s Managing Director, Tony Gilham, is delighted to be working with Sports Alive Ltd for the foreseeable future. “Pete (Lowndes-Burt) approached us at the season finale at Brands Hatch in 2019 to discuss the unique insurance policies that his business can offer.

It’s a fantastic match to be honest with Sports Alive Ltd who are growing at a pace very similar to us at Team HARD. Racing. I firmly believe that we can work together to extract the maximum out of this deal and help each other’s businesses grow even faster over the course of the season.”

Team HARD. Racing are preparing to enter its 9th season of the British Touring Car Championship and the 4th running the instantly identifiable Volkswagen CC’s.

Sports Alive Ltd, Peter Lowndes-Burt, believes that partnering with a team in the pinnacle of British motorsport matches his companies’ ambitions. “It is great that we are able to announce our partnership with Team Hard. Racing. We are excited as to what this partnership can bring and look forward to working with Team HARD over the coming season.”

The Team HARD. Racing business hub continues to grow as the team prepare for the 2020 race season. Motorsport is the teams show and acts as an activation method for businesses from all industries to network and boost revenue. Sports Alive Ltd are just the latest to confirm their participation in one of the fastest growing business hubs in the United Kingdom. It’s an exciting time to be with the team.