Team HARD. Racing bag new partnership with The Clever Baggers

Team HARD. Racing are delighted to announce a new partnership programme with The Clever Baggers Limited (https://thecleverbaggers.co.uk/) that will see the specialist Textile Printing Company with a large presence on the teams 2019 BTCC VW CC’s as well as some of the other cars within the team, notably the VW Racing Cup. Founded in 2006, The Clever Baggers Limited have gone from strength to strength, employing over 30 staff members and provide an extensive range of 100% bio-degradable bags including, cotton bags, canvas and jute bags to name just a few. You can expect to see the company’s products on the team’s online store and at driver autograph sessions for the fans throughout the year; with a Team HARD. Racing twist of course.

Tony Gilham, Managing Director of the team, is looking forward to working with The Clever Baggers in 2019. “It is great to welcome The Clever Baggers back to the Team HARD. family having previously been involved with one of our drivers a couple of seasons ago. It is the perfect timing to build on our partnership as we enter what is going to be our biggest and hopefully best year to date with our continued expansion and improvements in all areas. There will be some very interesting and exciting things to come off the back of this for our followers and some promotional items available in the pitlane walkabout the fans.”

Vivian Lacey-Johnson, Managing Director of The Clever Baggers believes that a partnership with Team HARD will put his company’s products and environmental ethics in front of a previously untapped consumer demographic.

“I’m delighted to be working with Team HARD for the 2019 season. I’m a big fan of the BTCC and with over 35,000+ fans attending every weekend, I see this as a fantastic opportunity to raise awareness of how damaging single-use plastic is to the environment, and what products are available from my company to help reduce its use.

We can’t wait to get started with the biggest team on the BTCC grid!”

Team HARD. Racing have grown from a single car operation to in excess of 40 cars and 50 drivers in just 5 years. A small family team but now one of the biggest teams in British Motorsport. Motorsport for the team is an activation method which is essentially an extensive and varied business hub and one of the largest networking events in the United Kingdom. We have a dedicated team that work for our partners to deliver unrivalled value for money opportunities and head up what is a very unique concept. Our set up is a perfect platform for any brand and we are able to take the exposure and lead generation to a whole new level whilst introducing a far greater level of interaction and communication. The Clever Baggers are the next to gain the full benefits of what we have to offer. It’s going to be a great season.