Team HARD. Racing is thrilled to announce a strategic partnership with Peter Cooper Modifications (PCM), marking an exciting development in the highly anticipated 2023 British Touring Car Championship (BTCC) campaign. The partnership will not only see Peter Cooper Modifications become the team’s official sponsor but also involves a comprehensive technical collaboration between the two entities.

As one of the most respected names in automotive modifications, PCM brings a wealth of expertise and a shared passion for modifying high-performance vehicles to the partnership. The collaboration will enable Team HARD. Racing to benefit from the technical prowess and innovative solutions provided by Peter Cooper Modifications, to develop and expand their road car modifications division at their headquarters in Maidstone, Kent.

Tony Gilham, owner of Team HARD. Racing, expressed his enthusiasm about the collaboration, stating, “We are delighted to welcome PCM as our official partner for this BTCC campaign. Their reputation for delivering exceptional modifications and their dedication to precision align perfectly with what we are aiming to achieve. Together, we aim to raise the bar and offer a range of services to the UK automotive market.”

As part of the technical partnership, Team HARD. Racing and Peter Cooper Modifications will work closely to develop a road-going version of the 2023 BTCC Cupra with work due to get underway in the coming weeks. The collaboration will encompass areas such as aerodynamics, suspension, engine tuning, and overall vehicle dynamics.

PCM recently re-branded from PCR (Peter Cooper Racing) and is looking to use this new partnership to grow it’s reach within the UK.

Darren Cooper, Managing Director at PCM added, “Here at PCM we are delighted to be partnering with Team HARD. as they share the same family values that we hold dear as well as offering class leading products within the vehicle modification and tuning sector. We are not just creating a collaboration but a match made for podium positions and a class leading service that brings race track experience to every petrolhead!”

The partnership between Team HARD. Racing and Peter Cooper Modifications represents a shared vision for excellence and a commitment to pushing the boundaries of performance to bring motorsport closer to the everyday vehicle user.