Team HARD. Racing, is proud to announce its partnership with Fastwarm, a renowned underfloor heating company, for the remainder of the 2023 season. This collaboration marks an exciting opportunity for Fastwarm to promote its brand, and provide an unforgettable experience for its clients at BTCC race meetings.

Fastwarm is a leading underfloor heating company specializing in innovative and energy-efficient heating solutions for residential and commercial properties. With a focus on sustainability and customer satisfaction, Fastwarm has established itself as a trusted name in the heating industry and aims to leverage the BTCC platform to engage with a diverse audience and enhance its brand awareness.

Under the partnership, Fastwarm’s brand will enjoy prominent visibility on Team HARD. Racing’s race cars for the remainder of the season. The collaboration will extend to various marketing channels, including digital media and social media, ensuring extensive reach among motorsport enthusiasts and potential customers.

Fastwarm will have the opportunity to entertain clients during BTCC race meetings, providing a unique and thrilling experience. Guests of Fastwarm will gain access to the Team HARD. Racing hospitality suite, where they can witness the adrenaline-pumping action of the BTCC, network with industry professionals, and gain insights into the inner workings of a successful racing team.

Fastwarm is a leading supplier and fitter of underfloor heating the UK.

Tony Gilham, the Managing Director of Team HARD. Racing, expressed his enthusiasm about the partnership, stating, “We are delighted to welcome Fastwarm as an official partner for the remaining races of the 2023 BTCC season. Our shared commitments and Fastwarm’s dedication to quality and innovation make this collaboration a perfect fit. Together, we look forward to achieving remarkable success both on and off the track.”

Michael Lewis, the CEO of Fastwarm, shared his excitement, saying, “We are thrilled to join forces with Team HARD. Racing and embark on this exciting partnership. The BTCC provides a fantastic platform for us to showcase our brand and connect with a passionate audience. We believe that the values and dedication exhibited by Team HARD. Racing aligns perfectly with our own, making this collaboration a natural fit. We look forward to a successful season ahead and creating unforgettable experiences for our clients.”

“Together, Team HARD. Racing and Fastwarm aim to make a strong impression on and off the track, leveraging their combined expertise and passion for excellence. The partnership represents a shared commitment to performance, innovation, and customer satisfaction. With Fastwarm’s branding prominently displayed on the race cars, coupled with extensive marketing efforts, the collaboration is set to elevate brand visibility and generate new opportunities for both parties.”

For media inquiries or further information, please contact:

Michael Lewis
[email protected]