Following a successful first year partnership which helped drive interest in its innovative Pils 0,0%, leading German premium beer brand Krombacher is continuing its collaboration with Team HARD. Racing, who compete in the 2023 Kwik Fit British Touring Car Championship.
As part of the exciting partnership, Krombacher’s award-winning Pils 0,0% will once again be available in the team’s VIP hospitality areas at all race meetings during the season, while there will also be an increased focus on both of the brand’s social media platforms to raise awareness of Team HARD. Racing and the 2023 Kwik Fit BTCC.
One of the most-loved motor racing competitions in the world, Team HARD. Racing will be competing in its 11th year in the Championship with their Cupra Leon. Behind the wheel for Team HARD. Racing in 2023 are Dan Lloyd, Bobby Thompson, Nicolas Hamilton, Dexter Patterson, Jade Edwards and Jack Butel who are aiming for further success.
Stephan Kofler, Krombacher UK & Ireland Sales Director, said:
“We’re delighted to be continuing our journey with Team HARD. Racing following a hugely successful first year partnership which saw our innovative premium Krombacher Pils 0,0% reach a wider audience. We’re both family-run businesses with similar values so we’re excited to see their progression again this season and are looking forward to their VIP guests enjoying our range.”
Team HARD. Racing Managing Director Tony Gilham said:
“It’s fantastic news that Krombacher will be re-joining our list of commercial partners for 2023 and we’re thrilled that they continue to trust us to promote their premium Pils 0,0%. Drinking responsibly doesn’t come any more responsible than a 0,0% range so we’re over the moon our VIP hospitality guests will continue to be able to enjoy the range at all race meetings during the 2023 Kwik Fit British Touring Car Championship season.”
Fiercely independent and family-run, Krombacher has been producing its much-revered beers in harmony with nature in the Krombach Valley since 1803.
Brewing exclusively in the small town of Krombach, nestled in the beautiful Siegerland Hills of Westfalia, central Germany, Krombacher proudly adheres to the German Beer Purity Law of 1516 (Reinheitsgebot).
Relying on artistry, experience and above all a passion for purity, Krombacher’s Master Brewers ensure no corners are cut in their pursuit of perfection.
Combining traditional brewing methods with state-of-the art technology, the brewery only uses the finest, 100% natural ingredients. This includes the finest two-row summer barley, Siegel hops from Hallertau and the brewery’s very own specially cultivated Krombacher Pilsner Superioris yeast, which is used in one brew only.
For the precious water, Krombacher beers benefit from the local Felsquellwasser® found in 50 wells within 3km of the brewery. The special water is naturally soft, low in mineral content and is the only water ever used to brew Krombacher beer, providing the beer with its unique, recognisably refreshing, pure and crisp taste.
The market leader in Germany and among the most modern beverage suppliers in Europe, Krombacher beers are now available in more than 50 markets worldwide.
In the UK, the brand has over 300 draught taps now in operation in the On-trade and the beers are widely available in the Off-trade from the likes of Tesco, Morrisons, Majestic, Co-op, Ocado, Booths, Bargain Booze, Filshill Keystore, Oddbins, Spar (north of England).
The Krombacher beers available in the UK include the Pils, Hell, Unfiltered, Weizen, Dark, 0.0% Pils and Non-Alcoholic Weizen.
Twitter – @krombacherUK
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