Team HARD. Racing today confirms a continued partnership with Just Group plc as HUB Financial Solutions, a subsidiary of the group remains as one of the team’s title partners for the 2021 Kwik Fit British Touring Car Championship season.

HUB Financial Solutions will have a strong presence across the team for the upcoming season with full title coverage on the returning Aron Taylor-Smith’s brand new Cupra Leon including the ITV team naming rights. Taylor-Smith will compete in the 2021 season under the Team HARD. with Hub Financial Solutions banner.

HUB Financial Solutions find the right solution for people in or approaching retirement. They operate through mutually beneficial relationships with well-known brand partners, and they don’t only recommend suitable financial products, they work alongside partners to transform customers’ lives in retirement.

HUB Financial Solutions offer a range of services spanning the retirement income and equity release markets. Clients can pick and mix from their service offerings to suit customer and commercial needs. They will work with clients to produce tailor-made, co-branded or white labelled solutions.

Team HARD. Racing’s Managing Director, Tony Gilham, is delighted to be working with HUB Financial Solutions for a fourth consecutive year. “Simon (Gray) and David (Cooper) have been with us for a number of years now under different guises. When we started discussions for the 2021 season, they mentioned that they wanted to continue to push the HUB Financial Solutions brand towards new potential clients and the BTCC is a great platform to achieve this. Obviously 2020 was a tricky year for everyone so I would like to personally thank Simon and David for remaining onboard with us in 2021, which is shaping up to be the most exciting year in the team’s history to date.

“Previously Simon and David have opted to be further behind the scenes, taking advantage of our hospitality and corporate track day packages. However, this wasn’t really possible in 2020 and this season, the focus continues to be around brand exposure and activation and with the team having the most cars on the BTCC grid and Toca support package, we are able to deliver.”

Team HARD. Racing has a new look going into the 2021 season after a busy winter period which has seen the team not only build four brand new Cupra Leon’s but also forming an alliance with Laser Tools Racing to bring reigning champion Ashley Sutton and Aiden Moffat into the camp as well as retaining Carl Boardley.

Simon Gray of HUB Financial Solutions commented, “ I’m delighted that HUB Financial Solutions are once again a title sponsor for a Team HARD. car for the 2021 season. The stunning looking new Cupra’s this year make it an even more exciting time for Team HARD in 2021. With proven race winner Aron Taylor-Smith piloting the car I’m super confident of some podiums and hopefully the top step this year.  Fingers crossed for Round 3 at Brands and onwards, racing will be in front of a live audience and HUB will be able to entertain some staff and clients and share the excitement!

To have HUB Financial Solutions involved gives our brand some great profile and we could not have partnered with a more ambitious and forward looking outfit than Team HARD. Racing.”

On the eve of the official BTCC media day, the Team HARD. Racing business hub continues to grow as the team prepares for the 2021 race season. Motorsport is the teams show and acts as an activation method for businesses from all industries to network and boost revenue. HUB Financial Solutions (https:// are just the latest to confirm their participation in one of the fastest growing business hubs in the United Kingdom.