Team HARD. are delighted to announce that global trade exchange company Bartercard is to partner with the team for the 2023 and 2024 BTCC seasons.

Bartercard’s branding will feature prominently on a car`s bonnet and rear flanks which will be seen by all race fans on course and tv.

Bartercard is an innovative and forward-thinking company that is transforming traditional bartering into a modern business tool and using online technology, it has made it easier and more convenient for businesses to trade with each other.

The ability to trade goods and services with businesses worldwide also opens new opportunities for growth and expansion. Bartercard is committed to helping businesses succeed and the partnership with Team HARD. will bring many benefits for both parties.

Bartercard is making a big impact in the business world and is helping a large number of companies to trade their goods and services more efficiently. The fact that the hospitality industry is one of the many categories using Bartercard is also significant, as this is a key economic driver in Kent.

The electronic recording of transactions and the monthly statement summarising those transactions make it easy for members to keep track of their trading activities. The convenience of being able to transact quickly and easily using smartphones or other devices with online transactional capabilities is also a big plus.

Bartercard also promotes member businesses and maintain a dedicated business directory as it helps members to connect with other businesses and find new opportunities for trade. Bartercard is a well-designed platform that provides value to its members, and the partnership with Team HARD. will only serve to increase its visibility and reach.

By working together, both Bartercard and Team HARD. can make a positive impact on the local economy and help businesses in the area to succeed.

Bartercard is the title partner on the Patterson/Edwards pairing for the 2023 season. Photograph – Tim Glover

Tony Gilham, Team HARD., Owner of Team HARD., said: “I am delighted to welcome Bartercard into the Team HARD. BTCC Family.”

“Our thanks go to Chris and the team for their support of one of the most talked about BTCC Teams in the sport. This partnership is a significant deal for the sport with a truly global brand at the heart of hospitality and many other sectors in multiple countries around the world.”

“Tens of thousands of business owners use Bartercard as an important part of their operation, and we look forward to working with them in Kent and the South East of England throughout our partnership. “

“Relationships like this are of huge importance for Team HARD. as we continue to raise the profile of BTCC.”

“It’s exciting when Bartercard comes together with a high profile BTCC Team for mutual success,” said Chris Kirby, chief executive officer of Bartercard UK. “We look forward to being of assistance to Team HARD. to achieve their goals this season.

“Being the sponsor of such prominent placing on the bonnet and flank of the car is a great opportunity for Bartercard to be associated with the team and gain exposure among the team`s passionate fan base. It will be exciting to see the car in action on track and of course with ITV coverage.

“This will give the company further exposure and recognition within the sport. This is a fantastic opportunity for Bartercard to associate itself with the sport and reach a new audience. I hope the partnership will be a success for both Team HARD. and Bartercard.”

To learn more about Bartercard and its services, visit:  or call 0800 840 6333 for further assistance.