Autobrite Direct rejoin Team HARD. as title partner in the 2022 Kwik Fit British Touring Car Championship
Continuing a successful six-year partnership with Autobrite Direct, Team HARD. Racing is delighted to step into the 2022 season with the well-established family business once again.
It was in 2019 that the team announced they’d be the exclusive retail distributor for Autobrite in the Kent area, where HARD. HQ is located. With gleaming success in the teams’ brick & mortar store and online, plus demonstrations at our corporate and customer experiences, both parties look forward to what the future holds.
Since the beginning of our partnership the entire Team HARD. Racing fleet, from our 14 race cars to road cars and vans, has been following the six-step detailing regime prescribed by Autobrite Direct, and it shows.
Mark Moss commented, “We are very excited to be involved in our 6th season with Team HARD. We cannot wait until the 2022 season starts.
“We have a lot of respect for Tony Gilham and what he has achieved within BTCC. Team HARD has another great lineup of drivers this year. We are so excited to see Jack Goff return, and the announcement of his new teammate. This year should be very entertaining as we move into the Hybrid era of BTCC and to see the Autobrite logo on the cars once again.
“Like Autobrite Direct, Team HARD. is family run and we feel we have a lot of things in common as a business. As an approved stockist since 2019, they have a great display stand with a wide range of Autobrite products at their HQ in Kent. All the staff at Autobrite are fully behind Team HARD. They are all looking forward to some great racing and possible podiums this season.
“We are confident that Team HARD. will have the best-looking cars on the grid. Plus with the help of a little Autobrite magic, they are sure to be, because after all ‘LOOKS ARE EVERYTHING’.”
Tony Gilham, Managing Director of Team HARD. Racing commented, “I’d like to thank Mark and Jill (Moss) for choosing to remain a title partner with my team for a second consecutive season and their 6th season of involvement in the team.
“In 2017, Autobrite Direct was a car detailing supplier for our BTCC operation, and for them to now be one of our highest-profile partners is a testament to how far they have come as a business since then. They are now one of the big players in the car detailing industry without a question.
“We have a great working relationship and both parties hugely benefit from working with each other and this season will be no different. As we move into the hybrid era of touring car racing for the first time it’s fantastic that Autobrite Direct is joining us on this journey, they are very much an integrated and valued part of our team.”
With the team’s heavy social media output and high-quality content creation, Autobrite Direct and fellow partners are sure to receive shining representation both digitally, and on track as the team looks to move through the gears in 2022 and beyond.